Fruit cordials and squash have long been targeted at kids, helping them up their daily water intake with tasty flavours. But catering to a 'return to childhood', Robinsons has launched Squash’d - pocket-sized super-concentrate marketed at young professionals on-the-go.

Sales of medically enhanced carbonated soft drinks targeting adults are booming in Japan. Classified by the Japanese Consumer Affairs Agency as "food for specified health use", drinks such as Kirin Mets Cola can help reduce fat.

Marketed as 'nature’s Gatorade', Vita Coco has become popular way beyond the gym. It has a 60% market share in the US, and over 90% in the UK, where it’s the fastest-growing non-alcoholic drinks brand. But just how did Vita Coco turn coconut water into a global phenomenon?

As society becomes more pressed for time, snacking is convenient and quick. With diet-conscious consumers looking for healthier options, drinkable foods like Mamma Chia's organic seed juices are bridging the gap between food and drink.