From the gym bunny clutching her mineral water to the secret lemonade obsessive, Brits love their soft drinks. The market is massive; it’s valued at £15.6 billion in the UK alone. The first in a two-part series looks at our thirst for pure H20 and why we are keen on swigging premium drinks.

Marketed as 'nature’s Gatorade', Vita Coco has become popular way beyond the gym. It has a 60% market share in the US, and over 90% in the UK, where it’s the fastest-growing non-alcoholic drinks brand. But just how did Vita Coco turn coconut water into a global phenomenon?

The World Health Organization wants to bring sugar consumption down to 26-32 grams a day. Is this really attainable when a single can of cola contains 40g? The road ahead might be long and bitter, but the war against sugar has already started.

PepsiCo's answer to Coke Life is a stevia-sweetened drink called Pepsi True that contains 30% less sugar than regular Pepsi. As people grow wary of what they're putting into their bodies, can Pepsi attract health-conscious drinkers with its green-coloured product?