What will we all be eating in 2015? How will innovation within online deliveries continue to change how we shop for groceries? Why is ‘eating local’ becoming even more niche, and will we continue to eat quite so much kale?
Hello Fresh: pretending to scratch cook every night of the week
case study·
23 Jul 2014
People in the UK love to cook. Nearly 60% actually prefer to cook at home rather than eat out. But they don't have enough time. Is meal subscription service Hello Fresh the answer? It gives the illusion of scratch cooking, with each meal taking only 30 minutes to put together.
As experiences – 'memorable events that engage people in inherently personal ways' – become the predominant economic offering, what are the implications for businesses and organisations?
With the spread of technology, companies are exploring the ways household chores can be made more bearable. Amazon is appealing to grocery-hating mothers everywhere with Amazon Dash – the kitchen assistant intended to do for the shopping list what Kindle did for the e-book.
47% of people are willing to pay a premium for local goods. The Food Assembly, a new way to buy and sell food that's been successful in France, is set to launch in the UK. Somewhere between a farmer's market and a buying group, it connects people directly with local producers.