Wellness may be a word tied up with Millennial fitness fads or gluten-free diets, but it’s actually Boomers leading the way on the health front. With a higher awareness of personal stats (like cholesterol or BMI) and the danger of nasty habits like smoking, Boomers are healthier than ever.

Women over 45 account for 41% of spending on cosmetics and toiletries. For these women, beauty is an investment, and they are prepared to pay for it. But the majority of products fail to target the issues women face as they grow older. So just what are beauty brands missing?

A third of the 10,000 Boomers turning 65 each day are entering retirement single. The thought of being shipped off to live in a retirement home is unthinkable for many – but The Golden Girls Network offers house sharing for older single women who are still young at heart.

Research indicates there's a fundamental change in the way the tastes of those aged 50+ are formed. As Boomers turn to 'young', 'unsophisticated' music like rock and pop, how is this unprecedented shift affecting seemingly unrelated purchases?

The over-50s hold a whopping 80% of the UK's wealth, and British women in their 50s spend £7 billion on clothes. While some fashion brands are starting to court the older shopper, many more are leaving these women frustrated by a lack of desirable, comfortable clothes on the high street.

Single women in their fifties are defying stereotypes by travelling, dating and starting their own businesses. This presents opportunities for products, services and brands ready to tap into the demographic's new-found sense of adventure.

An evolution of dating apps and websites, the hookup app is a tool designed specifically for users to get laid and get out. But what does the rise of never-see-you-again sex mean for real relationships?

Mobile dating app Tinder simplifies an increasingly complicated hookup culture, appealing to online dating sceptics and millennials alike by minimising the chances of rejection.