Beneath the grief and taboo surrounding death is an inescapable truth – it’s an administrative nightmare. Final Fling is an online service that aims to help people take back control of end-of-life plans, providing planning tools, listings and advice on how to ‘do death' better.

“Google policy is to get right up to the 'creepy' line and not cross it,” says the company's CEO. But when does insightful personalisation become intrusive? And how do brands build lasting relationships with consumers concerned about being spied on?

In an age where we’re constantly evolving the way we interact in our daily lives, we’re finding new ways to mourn and mark loss. So how does the Facebook generation show their grief? Getting a tattoo that can be Instagrammed or shared on Facebook is one of the answers.

Crowned 'word of the year' by Oxford Dictionaries in 2013, the selfie has come a long way from its humble beginnings as a niche social media tag. But are selfies just a bit of harmless narcissistic fun, or is there a darker side?