How to reach Asia's bright old things
REPORT
8 Apr 2015
How to reach Asia's bright old things

Asia is notoriously home to some of the most active and beauty-conscious elderly people in the world; from Japanese retirees climbing Mount Everest to millions of Chinese seniors dancing in city squares. What can be learnt from fusing tradition and health to reach Asia's 'bright old things'?

Shabana Ebrahem

With over 15 years of experience mapping cultural shifts and trends, Shabana Ebrahem helps brands better contextualise contemporary lifestyle and wellbeing narratives. She's a trusted industry advisor, idea curator, practitioner, and educator, skilled in trend application, research, and cultural insight. Ebrahem has designed and led pivotal foresight and market intelligence projects for leading brands in the UK and globally across industries, including beauty, supplement health, consumer electronics, and retail – making her a go-to specialist for several leading companies.