One third of shoppers say jeans are the hardest garment to buy because it's very difficult to find the perfect fit. Offering 400 sizes, start-up Qcut promises a product that will fit 99% of women, disrupting the apparel industry and destroying one-dimensional body image ideals.

Denim Spa by Wrangler is a new range of moisturising, cellulite-reducing jeans. Does this herald the onset of a new age of hybrid fashion? And just what makes jeans so desirable anyway?

Your perfect pair of jeans are the comfy, threadbare denims you’ve worn for the past two years. Converse tries to replicate scuff-marked soles with its Well-Worn collection, but Hiut Denim goes a step further by employing a ‘Denim Breaker’ to wear-in jeans before you buy.

From Victorian moustaches to flat caps, hipsters are notorious for reappropriating the old. Founded in 1913, traditional blue-collar workwear brand L.C King Manufacturing Co has become a firm favourite among trendy New Yorkers too, making chore coats and dungarees for blue-collar workers and hipsters alike. But how has this veteran brand done it?

Yoga products are worth $27 billion annually in the US. And while it's true that the number of people practising yoga – predominantly women – has increased by 20% in recent years, that doesn't explain why sales of yoga wear are up 87%. Are yoga pants set to become the next Levi's 901s?

Women's fitness and wellness is an increasingly sexualised industry, characterised by an obsession with an enhanced physical appearance. But how do real women feel about the sexualisation of wellness? Could the allure of feeling sexy encourage more women to work out?

Asda has George, Tesco has F&F, Sainsburys has TU, and in August 2014 discount supermarket chain Lidl launched a clothing line called Esmara. The range includes leather jackets, skinny jeans, denim shirts and heeled ankle boots, priced at under £15.

Skinny jeans have become a symbol of modern life by clothing the entire cultural spectrum up to and including the next Queen of England. They can be seen on a large part of the Occupy movement, Pussy Riot and even some of the Syrian rebels.