‘No sex please, we’re Japanese!’ Sensational headlines suggest that Japan’s sexual appetite is waning; half the population aren’t having sex. But as a country that boasts more sex establishments than there are McDonald’s outlets in America – with 1.4 million couples visiting them daily – is this lack of libido a myth?

Asia's growing economies are creating new opportunities, but how equal are they? How are labels used to categorise professional Asian women, and how can brands communicate with this powerful consumer demographic in a meaningful and relevant way?

In Japan, the percentage of unmarried people aged 30 to 34 has soared over the last 30 years – by 25.5%. 47% of men and 34.5% of women in this bracket are unmarried. A Tokyo real-estate company plans to solve Japan’s singles’ loneliness with konkatsu or “marriage hunting” apartments.

Japanese Prime Minister Shino Abe wants to bring "the supermom" to the rescue of Japan’s troubled economy. The PM has promised to ease the way into the workforce for women with more state-subsidised childcare. But in the context of entrenched societal and corporate norms, will this be achievable?