Eleven years after its debut, the Fast and Furious franchise is more lucrative than ever. The latest is the third film ever to break $1 billion in the box office. But is its success down to cars, girls and explosions? Or does it offer something no other franchise does – a cast as diverse as its audience?

Somewhere between a gaudy soap opera and hip-hop rendition ofGlee,Empirehas enjoyed a growing viewership for ten consecutive weeks, now drawing more than 17 million viewers. But what is it that’s madeEmpirethe biggest thing to hit America’s small screen in over a decade?

With 18.2 million Americans watching the US play Portugal in the 2014 World Cup on ESPN alone, the country's interest in soccer is continuing to grow. Tapping into this enthusiasm, Cheetos is launching a campaign featuring its own soccer team, Los Cheetahs, and a tournament.

The cultural make up of America is changing. Every month for the next two decades, some 50,000 Hispanic-Americans will turn 18. With this group's immense buying power, it's set to provoke major change in the marketplace. Get ready to meet the new wave of American dreamers.

In 2009,Good Hairlaid bare the $684 million black hair care market, detailing the lengths black women go to achieve beautiful barnets. But with natural looks on the rise – 70% of black women currently wear or have worn their hair natural – are the days of chemical relaxers and $1,000 weaves over?

With plans to close 33 stores across the country after a continued slump in sales, one of America's oldest retailers – JCPenney – has been having a tough time of late. A new strategy, however, is pinning turnaround hopes on a new brand muse: tapping into the Latina market.

With brands and agencies pandering to every last Hispanic linguistic and cultural stereotype in an effort to grow their appeal, Honda has launched an advert that mocks their efforts. In just 30 seconds, the advert shows how young Latinos can't be 'boxed' into a stereotype.

This report, released by the Pew Hispanic Center, takes an in-depth look at Hispanics aged between 16 - 25.