Chinese tourists are expected to make over 200 million trips by 2020; three times more than tourists from the US. But how are Chinese tastes affecting the world’s most expensive hotel rooms? What can hotels do to make these tourists feel welcome on their first trips abroad?

Asia's growing economies are creating new opportunities, but how equal are they? How are labels used to categorise professional Asian women, and how can brands communicate with this powerful consumer demographic in a meaningful and relevant way?

“I give my thanks to China’s women,” says Alibaba chairman Jack Ma after a particularly profitable stint of online sales. “Women have much more consideration for others than men.” Yet studies have shown that China’s housewives are far more selfish online shoppers than Ma would believe.

Unilever – owner of brands like Dove and Lipton – saw a 20% fall in its third quarter sales in China last year, contributing to a 2.7% drop in global revenue. The company initially blamed a sluggish economy, but a more likely cause is the rising popularity of online shopping.

A video showing a Chinese couple having sex in a Uniqlo changing room in Beijing has been viewed millions of times just a few days since it was uploaded. This is symptomatic of the increasing hedonism of Chinese youths whose values are diverging from their communist roots.

A generation of Chinese women have grown up without sisters to confide in, share their experiences with, or tell them what’s cool. They might be using social media as a stand-in; social commerce and photo-sharing site Itugo now has 15 million users. But what makes it so popular?

Do physical stores matter any more in China? When Topshop launched in China in 2014 it didn’t bother with bricks and mortar. Instead, taking cues from its Gen Y customers (who spend up to 30% of their day online), it partnered with an established fashion website. Is this non-traditional route proving a hit?

Until the ’80s the notion of romance didn’t really exist in China. But now, Roseonly, a luxury florist, is not simply selling roses to lovers but insisting that its customers define themselves as soulmates. How did schmalz become so popular in a country with a flourishing mistress culture and creeping divorce rate?