How is the news changing shape? Why are e-newsletters enjoying a revival? Is Live TV getting weirder? And how are demands for diversity transforming the mainstream?
From televised musical spectaculars to streams of explosions on Periscope, live news and entertainment is available in more varied and accessible forms than ever. But in a multi-channel, multiplatform universe, how do you go about finding an audience for what’s happening right now?
Whether it's Snapchat or PewDiePie – the internet is always spewing out hype-shrouded phenomena, often understood exclusively by Gen Z. The latest is Periscope; one in a slew of apps that let users film live-streamed video from their smartphones. Do we really want to watch someone film a video selfie?
Lena Dunham is the latest star to grab a slice of the lifestyle sector with the launch of her e-newsletter, ‘Lenny’. Aimed at young feminists, it’ll cover everything from politics to style, without shying away from the nitty gritty. But will such a retro medium resonate with Dunham’s young fans?
Frankie Magazine: niche wins in the Aussie glossy wars
case study·
14 Jul 2015
Is print dead? Niche Australian magazineFrankiesays relax. In a pessimistic publishing climate, the bi-monthly is defying the odds – gaining loyal readers and increasing circulation for ten years running. But how isFrankieflourishing in an atmosphere of fickle readership and digital migration?
Coda Story: how slow journalism provides a different kind of scoop
case study·
29 May 2015
Today’s news outlets are like Twitter feeds; filled with short articles to quickly read, but rarely revisit. Coda Story is different. It offers a thematic approach to news stories, analysing all the major events as they unfold. But what’s the point of long form articles if no one wants to read them?
Empire: the seedy soap opera taking over the small screen
case study·
4 Jun 2015
Somewhere between a gaudy soap opera and hip-hop rendition ofGlee,Empirehas enjoyed a growing viewership for ten consecutive weeks, now drawing more than 17 million viewers. But what is it that’s madeEmpirethe biggest thing to hit America’s small screen in over a decade?
Eleven years after its debut, the Fast and Furious franchise is more lucrative than ever. The latest is the third film ever to break $1 billion in the box office. But is its success down to cars, girls and explosions? Or does it offer something no other franchise does – a cast as diverse as its audience?
How do you read the news? For most people it's in the form of a story with a headline, followed by a beginning, a middle and an end. But a new media movement called 'structured journalism' thinks there is a better way, throwing out the rulebook in favour of a more flexible, interactive approach.