Is Japan really light-years ahead with technology? Is sex really a taboo? Is sipping on sake still the drink of choice? In our 2015 cultural snapshot of Japan, we debunk cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across 12 sectors.

With positive developments on the horizon – from rising tourism to greater cultural recognition – years of pessimism is making way for a new upbeat mood in Japan; reflected in the growing popularity of television programs likeYou wa nani shi ni Nippon e? (Why Did You Come to Japan?)

Kyary Pamyu Pamyu is a J-Pop sensation. Scaling both domestic and international charts, her success testifies to the new-found relevance of the Harajuku movement in the digital age, and the changing cultural dynamic between East and West.

Japan is one of the least ethnically diverse countries in the world. And it sees itself as entirely homogeneous – even if it isn't. So when Ariana Miyamoto – who's part African-American, part Japanese – was crowned Miss Universe Japan, it forced the country to think about its true identity.