Painstakingly pumped and carefully chiselled – this is the body ideal of the ‘spornosexual’. UK sales of protein products increased from £73m in 2007 to £170m in 2012, and steroid users rose 645% from 2010-2013. But what’s fuelling the quest for more muscle amongst ordinary men?

Being a well-groomed man is hardly a bad thing. But in recent years, some men have taken it a step further; 'manscaras' and 'guyliners' have become staples in their daily regimes. Is it time for western skincare companies to shed old ideas of masculinity and comply to the male make-up demand?

Around 80% of African American men suffer from painful razor bumps. The most effective solution? Give up shaving altogether. But for those that favour a clean shave, that’s not necessarily a feasible option. Can Bevel disrupt the shaving market and become the Procter & Gamble for black people’?

Global sales of menswear grew to $440 billion in 2014, and with their high disposable incomes, aspirational young males are prompting luxury fashion and lifestyle brands to expand their offerings. Move over Yuppies, Yummies and Henrys are the new kids on the block – and they’re ready to spend.

British brush manufacturer Kent Brushes has just reintroduced its Beard Brush, a reinvention of its product from the 1900s. It’s proved extremely popular for the modern man, too, having already sold out online. But after a 100-year hiatus, what's driven them to re-release the beard brush now?

In 2013, a men's hairstyle cropped up among Shoreditch hipsters, and on the likes of Jake Gyllenhaal, Harry Styles and Leonardo di Caprio. Hair scraped back and tied into a knot; it's called the 'man bun'. And it's a style that's now challenging stereotypes by going mainstream.

Masculinity is more attractive than ever. With more than three million men in Britain admitting to wearing make-up – from bronzer to blusher to foundation – the male cosmetics market is booming. But what’s driving this cultural shift? And are men concealing their usage as well as their skin?

Love your lager so much you want to bathe in it? Carlsberg thinks you just might. The brand has released a range of male grooming products, including shampoo, conditioner and body lotion. It might sound like a joke, but science suggests beer really could be good for the skin.