Lads' mags' tenacious grip on an evolving and elusive male stereotype has finally given out as bothFHMandZooprint their last pages – both online and offline. While many will not be sad to see them go, their demise marks the end of a two-decade definition of lad culture.

With lads’ magsNutsandFrontpublishing their final issues in April 2014,The Sun’s Page 3 under fire, and even the relatively more sophisticated idea of metrosexual man now an assumed norm, does the 'lad' still exist? If so, where can he be found? And is it worth trying?

Over 50% of men getting married in the US say they don’t want the standard bachelor party. They're swapping strippers and heavy boozing sessions for some quality time with their mates instead. But what’s behind this shift? And what does the modern stag do look like?

Painstakingly pumped and carefully chiselled – this is the body ideal of the ‘spornosexual’. UK sales of protein products increased from £73m in 2007 to £170m in 2012, and steroid users rose 645% from 2010-2013. But what’s fuelling the quest for more muscle amongst ordinary men?

From the rise of metrosexuals – all man bags and make-up – to the growing prominence of gay sports stars, masculinity has evolved to be barely recognisable from its old school counterpart. But how has male friendship evolved with it? And what role does it play in the lives of modern men?

Anyone who’s seen an American college movie is familiar with the stereotypical frat boy; excessive boozing, scantily clad sorority girls and fierce camaraderie define him. It’s nostalgia for such ‘bromance’ culture which is the driving force behind San Francisco-based shorts brand Chubbies. But how did these tiny shorts manage to unite a ‘bro’-based style cult?

As sales of its physical magazines decline, Playboy – once top of the top-shelf – is rapidly reinventing itself for the digital age. It has now launched a free mobile app that offers Buzzfeed-style editorial content and Vice-style video. But most importantly, it’s nudity-free and safe for work.

2015 was the year of the man bun, and as long hair and beards have become part of the mainstream, men are getting experimental. The male hair care product market is set to be worth £68 million by 2019, but what are the attitudes and spending patterns of these follically-focused blokes?