Has it become cool to be kind? Why are image-conscious men swapping power tools for man bags? Can we really get a local touch from a globalised brand? And does the future of the luxury sector live online?
Over 90% of luxury purchases still take place in-store, yet HNWI often spend over 48 hours a week online. Can Crest & Co., which brings ‘the best of the best’ in luxury goods online, get super-rich customers and exclusive brands alike to re-evaluate how luxury goods are sold?
Global menswear sales are set to reach $110 billion by 2019, up 36% on 2014. In response, there’s been an influx of stylish start-ups focused solely on men. Curatum is a discovery platform offering one new product each day. Is a minimal, mobile model the right way to get the modern man spending?
Mr Porter Sport: taking luxury sportswear out of the gym
case study·
18 Sep 2015
Whether you’re finding peace in a yoga class, or sipping coffee at Starbucks, the accepted attire for men is now the same – trainers and joggers. As sportswear becomes a permanent fashion feature, Mr Porter has launched an activewear section to add a touch of casual luxury to men’s wardrobes.
National Geographic: curating a collection of rare retreats
case study·
15 Sep 2015
Nearly $1 trillion was spent on luxury experiences in 2012, with travel and hotels accounting for half that figure. National Geographic hopes to appeal to the world-class traveller with its Unique Lodges of the World, but how can it convince HNWIs to ignore the breadth of choices online?
The term ‘environmentally-friendly materials’ usually conjures up visuals of hippy hemp bags and Sainsbury’s bags for life. UK-based All Bamboo is looking to make eco-consumerism more luxurious with its almost silk-like bamboo bedding. Is a life of luxury more sustainable than originally thought?
"Our vision is for an industry where human rights and sustainability are not the effect of a particular initiative but the cause of a business well run," says Eileen Fisher, whose eponymous clothing brand is bringing 360-degree ethical thinking into the world of luxury.
South Korea has become a solid luxury market thanks to an image-obsessed culture where status is worn externally and blending in is vital. Global brands have flooded in to tap the $10.6 billion sector, but home-grown labels are making their own mark. How’s Seoul setting haute couture trends?
Increasingly inspired by outside influences, the fashion coming out of the French capital is changing. Juxtaposing the highlights of its native heritage with gritty American cool, Paris-born Pigalle is a menswear label that embodies the attitudes of young, French fashion-forward men in 2016.