As Boomers grow older, society is focusing on how to best support a rapidly ageing population. And with new research suggesting that some older individuals may be psychologically predisposed to avoid the upfront costs of annuities, they may need a helping hand to ensure financial stability.

As people get older, they experience a decline in cognitive functions, but does this translate into an impaired ability to make decisions? Recent studies suggest that when it comes to seniors, supporting effective decision making means breaking it down into fewer options.

Would you rather jet off to the Bahamas next week, or save and go in a years’ time? In an ‘I want it now’ culture, thinking for the future is hard. When two-thirds of boomers retire they won’t have saved enough to maintain their lifestyle. How can brands encourage people to think about tomorrow, today?

As people get older, they become more vulnerable; 37% of American seniors are affected by financial abuse and banks are routinely blamed for mis-selling products to the elderly. How is True Link ensuring that wealth stays in the family and doesn’t fall into the hands of the scammers?