When was the last time you walked into a shop, filled up a basket, then walked out empty handed? You may never do so in the real world, but 69% of shopping trips online end just like that. Have e-tailers lost their knack for converting sales? Or are we simply indulging in the joy of browsing?
Kathryn Morrisby is a journalist, copywriter, and total word nerd. If she’s not researching and writing about the latest social and cultural trends or creating crisp copy for small but brilliant brands, you’ll find her engrossed in clichéd Gen Y pastimes such as gardening, triathlon training, and fretting about her kids’ screen time.