Just under a quarter of children in London are obese, and with over 8,000 fried chicken shops spread across the capital, junk food is a major contributing factor. Tottenham-based Chicken Town offers up a healthy alternative to the greasy meal, but will school kids be able to stomach it?

The takeaway industry was worth roughly £9 billion in 2014. And while they might traditionally be associated with sloppy curries or lukewarm pizza, new services like Deliveroo are giving takeaways a higher-quality edge. How is it challenging the fast-food giants that dominate this industry?

If you think pasty lovers and salad fanatics cannot be catered to by the same retailer, think again. Since Greggs broadened its appeal beyond sausage rolls and jam doughnuts to include pasta salads, soups and other healthier alternatives, it’s since seen a rise in profits.

Brits spend nearly £30 billion on takeaways and fast food every year, with the average person eating it 84 times annually. Hoping to stand out in the competitive fast food space, KFC is launching a street food inspired menu, featuring the American staple pulled chicken.

The snacks market is booming, and discerning consumers want to be inspired and surprised as they seek more than the usual nutritional sustenance or standard tastes. What they really want to consume is an emotional connection.

People are eating out more often, but this doesn’t guarantee a boost to all businesses. As Brits become more seasoned diners, many are looking for higher quality outlets to visit, turning up the heat for competing fast food stores. Burger King is responding by introducing a stylish new store design.

While McDonald’s and Michelin may begin with the same letter, you’d be forgiven for thinking that’s the only thing the two have in common. Now, in consultation with chefs from Michelin-starred restaurants, McDonald’s is set to pilot a range of premium burgers across London and the South East.

Emerging businesses are challenging the status quo with a counter-intuitive attitude that seems to repel rather than attract. But under a veneer of bad taste, MEATliquor is feeding a need for quality, authenticity and indulgence.