If you’ve sung along to Carpool Karaoke, or been mesmerised by a 30-second Tasty recipe, then you’ll know just how engaging video content can be. Video will account for 69% of all consumer internet traffic by 2017, but how can brands best harness this visual medium to engage people online?

With 79% of Brits rarely or never clicking online ads, brands are wasting huge sums of money on ineffective advertising. So how can companies entice consumers to voluntarily eyeball their content? Canvas8 sat down with 15 British men and women to find out what they think about online ads.

Research conducted in early 2016 has confirmed what many may have intuitively suspected ‒ that people don’t always buy from the websites they get their information from, and that the word-of-mouth nature of social networks makes them an important part of decision-making when we shop.

Advert-blocking browser plugins are growing at a rate of nearly 70% year-on-year. The most popular, AdBlocker, reached 150 million users in June 2014. And if people really are more likely to climb Mount Everest than click a banner ad, what is next for online advertising?