Over two billion smartphone users send six billion emojis a day. And most Gen Yers now believe that these symbols improve our ability to communicate. But research shows that emojis may be more confusing than we think, as they can have different meanings to different people.

The north-south divide in England is, unfortunately, alive and well. And there's now a newspaper catering to readers on the northern side of the line. But do they want a regional perspective on the news? And cananynewspaper succeed when so many other print publications are failing?

Rhythm and rhyme have been around since the beginning of time, and spoken word is now booming in Britain, with brands like the BBC and McCain harnessing this ancient art form in their campaigns. But what makes poetry more persuasive and engaging than non-rhyming prose in advertising?

The French have fiercely defended their language for centuries, but via imported TV shows and the internet, English words are infiltrating – 'selfie' and 'troll' now appear in the two most popular French dictionaries. But in a nation with notoriously poor English skills, how can the French adapt?