How do you feel about over-the-counter meds?
©Dave Brookes, Creative Commons (2014)
REPORT
5 Aug 2016
How do you feel about over-the-counter meds?

Brits take pride in the NHS – more so than the monarchy or the army. But with 97% of people open to buying over-the-counter medication, does the nation have an affinity with popping the pills? Canvas8 sat down with 20 men and women to find out how they feel about self-medicating.

Hannah Elderfield

Hannah Elderfield is an associate insight director at Canvas8. With a background in psychology, she’s advised global brands from Nike and Instagram to Perrier Jouet and the British Government. She also leads the Science Of series on the Library, translating advancements from the academic world into actionable insights for members.

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