Hispanic women represent the fastest growing beauty market, and while previous generations relied on their mothers for make-up advice, girls are now exposed to a wealth of brands and tips online. With over 2.5 million subscribers, how’s Latina vlogger Nicole Guerriero influencing these beauty buyers?

The all-consuming popularity of mobile platforms like Instagram and Snapchat among teens hints that the World Wide Web may be in fast decline. In an effort to connect with these app-happy Gen Zers, media brand Obsessee is ditching the dot-com and publishing directly to social channels.

In 2011, Murad Osmann posted an Instagram shot of his girlfriend leading his hand through a door in Barcelona. That photo led to a project that has brought them millions of followers, a book deal, and a TV show. But how exactly did a few holiday pics launch such an influential travel brand?

Maybelline has appointed American YouTuber Manny Gutierrez as its first male brand ambassador. The online star – who has amassed over two million followers since 2014 – will front ‘That Boss Life’, a campaign that further demonstrates the bending of gender identity.