Want to know exactly what's going into your weekly face mask? Why not make it yourself? Make It Make It is offering ingredient kits that allows ‘clean beauty’ addicts to mix up their perfect skin care remedies, free from undesirable chemicals and parabens.

With e-commerce accounting for just 6.2% of beauty sales, it’s clear that the industry is still ruled by the high street. Offering an alternative to in-store assistants, My Beauty Matches uses a data-led approach to generate personalised product advice. Can it convince people to buy beauty goods online?

Facials used to be an excuse for a relaxing hour of pampering in the spa – but that’s not the case any more. Many beauty professionals are now offering advanced, science-driven cosmeceutical therapies – like Dermalogica’s IonActive Power Treatment – to satisfy a desire for visible results.

Japanese cosmetics giant Shiseido has bought start-up MatchCo, which provides people with a personalised foundation that matches their skin tone. This innovation supports the growing desire for personalised products, and demonstrates how tech can help beauty brands adapt.