Why are the well-off splashing out on security? How have health and high-end activewear become status symbols? What’s driving the expanding market for second-hand designer goods? And what do contemporary signifiers of wealth look like?
Black Tomato has established itself as a travel disrupter by offering extreme, distinct experiences tailor-made for high-earning clients. Now, it’s taking personalisation to the next level with Blink, which lets people design their own luxury camping trip – one that the brand will never recreate.
Why are people spending so much on plain white tees?
report·
23 Feb 2017
Shoppers are splashing out on wardrobe staples, opting for basics crafted with premium fabrics over flashy showpieces. As priorities shift from flaunting logos to forming a long-lasting, quality wardrobe, basics – think white T-shirts or the perfect pair of jeans – are becoming the new status symbols.
As the stigma of purchasing second-hand items disappears, the value of the pre-owned luxury market has soared to over $16 billion. Yet counterfeits still pose a big problem. Can consignment store InstantLuxe ease worries around authenticity and get shoppers spending big on pre-loved?
French label Vetements has turned heads in the fashion industry ever since it rose to fame for selling a $330 replica of a DHL driver’s uniform t-shirt. Now, it’s endorsed internet-era copycat Vetememes, in a move that proves it understands a younger, more internet-savvy luxury consumer.
Bicycles are an increasingly popular method of transportation in cities around the world, but when the skies turn grey, many commuters face an unfortunate situation. Danish designer Emma Jorn wants to make the rain enjoyable by offering urban cyclists stylish and functional waterproof gear.
Amid growing health-consciousness and shifting dress codes at work, activewear is now everywhere. Yet the garments produced by the likes of Nike and Under Armour don’t cut it for many luxury shoppers. What’s the appeal of premium sports apparel for these discerning consumers?
That can’t be right! The science of risk perception
report·
27 Jan 2017
Uncertainty is a huge part of life. But when it comes to making decisions, people aren’t very good at calculating the risks – even when they’re aware of all the possible outcomes. Canvas8 sat down with Uzma Khan to understand how people perceive risk and how they can make better decisions.
As urban centres expand and densify, emergency services are scrambling to extend their reach. To help people feel safer in public spaces, tech brands are now harnessing the power of mobile networks and GPS tracking, with Nimb’s connected panic button proving that wearables aren’t just for workouts.