You’ll never believe it! The science of urban legends
©Andrew Sutherland, Creative Commons (2017)
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26 May 2017
You’ll never believe it! The science of urban legends

Have you heard the tale of the vanishing hitchhiker? What about Slender Man? Urban legends exist in all societies, and reveal a lot about how we transfer information. Canvas8 spoke to Dr. Joseph Stubbersfield to learn why we’re drawn to these stories, and how emotions affect cultural transmission.

Rebecca Smith

Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.

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