Board games are enjoying a renaissance, fuelled by a surge in indie, adult-focused titles and dedicated cafés and bars. Yet while Monopoly and Cluedo have long drawn people together at family gatherings, what do modern games offer players to pull them away from screens and around a table?
Alex Strang is a senior insight editor at Canvas8 who used to be in a punk band that was signed, shaped, and spat out. He enjoys using his experience of being the product to help brands understand how to sell theirs. After studying philosophy and critical theory, he found his feet in the market research world and has been over-analysing consumer behaviour ever since, including his own. He can usually be found playing board games, watching Seinfeld, or trying too hard to make his daughter laugh.