The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Streetwear brand Supreme is a bundle of contradictions. It’s affordable yet exclusive; ultra-rare but surprisingly easy to buy; and is both a high fashion collaborator and foundation of subcultural style. How has this niche label kept its cool, even while attracting gaggles of teens to its stores?

Beneath London’s Waterloo Station you’ll find a 3,000 square metre space housing an 850-capacity music venue, gallery, cinema and skatepark. This isn’t an old stomping ground passed down through generations of skaters, but the latest branded experience from US footwear giant Vans.

Increasingly inspired by outside influences, the fashion coming out of the French capital is changing. Juxtaposing the highlights of its native heritage with gritty American cool, Paris-born Pigalle is a menswear label that embodies the attitudes of young, French fashion-forward men in 2016.

Sneaker culture in Australia is thriving, and a new market is expanding at the intersection of streetwear and luxury. Innovative retail store Sneakerboy appeases both the thirst for digital retail experiences and the demand for great footwear.