Wholesome Memes don't aim to deride, discourage or disrespect, instead they’re about celebrating love, friendships and life itself. Memes used to be pithy or cynical reactions to cultural events, but now subreddits like /r/wholesomememes are using the format to spread a little positivity.

Trolls are near-omnipresent across social media platforms and forums, purposefully seeking to derail how people and brands communicate online. Yet while these interactions are usually seen as malicious, how can brands use trolling tactics to create a unique voice and win over the public?

With America now starkly divided, many are struggling to comprehend the views they missed in the run-up to the 2016 election. PodcastS-Town, which has gained over 1.8 million subscribers, is the timely tale of a New York-based journalist seeking to understand an eccentric from Shit Town, Alabama.

Online influencers have shaped the way people interact with brands since the advent of social media, adding context to products outside of typical advertising channels. But the idea that more followers equate to more consumer sway is not always true. How exactly is influencer marketing evolving?

With trust in Facebook on the decline, wrapper app Swipe offers a more secure way to browse the social network, boosting battery life in the process. But are we ready to step away from well-established tech giants to give power over our devices to smaller, less understood systems?

When Instagram announced its new algorithm that would prioritise popular content in feeds, over 340,000 people signed a petition against it. Now, influencers are forming private ‘pods’ to support each other’s posts in defence against the change. But why is there such concern over online snaps?

Remember when we made telephone calls instead of instant messages? Drake’s ‘Hotline Bling’ reflects a growing trend in music, film and PR to revive the old-fashioned hotline as a fun, viral marketing tool. But what’s the appeal in a slow telephone service when it’s quicker to send a DM?

Snail mail may seem outdated in the digital era, but direct mail campaigns garnered a higher response rate than any digital channel in 2016. Canvas8 spoke with Charlotte Pearce, founder of Inkpact – a handwritten marketing company – to find out why the pen can be mightier than the keyboard.