Self-service checkouts, with their ‘shouty’ voices and technical hiccups, have a bad reputation among Britons. So, how would they feel about an entirely automated retail experience? Canvas8 spoke with 20 people from across the UK to find out whether they would shop at a staffless grocery store.
Hannah Elderfield is an associate insight director at Canvas8. With a background in psychology, she’s advised global brands from Nike and Instagram to Perrier Jouet and the British Government. She also leads the Science Of series on the Library, translating advancements from the academic world into actionable insights for members.