Food delivery services such as Goldbely and FoodyDirect have enabled Americans to get authentic, local specialities like Philly cheesesteaks or Hawaiian poke sent to any location in the US overnight. But with it being an expensive indulgence, what makes them worth splashing out on?
Andrea Graham Richeson is a New York-based writer, consultant and consumer anthropologist studying why people love what they love. She specialises in youth culture, gaming, fandoms, social media, and new media. She is the founder of the youth culture consultancy Youth Tribes.