In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

While over 70% of American women with kids are now part of the labour force, rising childcare costs mean that paying for nursery isn’t always an option. In the first of a two-part report, we look at why there’s a childcare crisis, and how governments and alternative carers are helping out.

The role of dad has changed from breadwinning head of the family to friend, protector, role model, teacher, and carer, and there's now a record number of single dads. But while 75% of dads are responsible for their kids’ well-being, why do only 20% see that reflected in media?

Feeling a baby kick is one of the most intimate parts of pregnancy, developing a deeper connection between mother and child. But what about dads? Swedish diaper brand Libero hopes to get fathers feeling more involved with BabyBuzz – a wearable that connects them to their unborn offspring.

The number of men becoming ‘mannies’ in the UK doubled between 2009 and 2016, but at just 3.1%, that still leaves professional male child carers in the minority. Hoping to change that is Manny and Me – an agency that provides mannies who double up as tutors and sports coaches.