With political and public pressure mounting on the food industry to address concerns over obesity and sugar consumption, snack brand McVitie’s has introduced Digestives Thins – a slimmed-down version of its classic chocolate biscuit, created with today’s health-conscious consumer in mind.

With sugar the new demon ingredient, and a public increasingly scrutinising what they’re putting into their bodies, major food and drink brands are scrambling to cater to the health-conscious consumer. Can Coca-Cola Zero Sugar prove that there’s still a space for fizzy drinks in the diet?

As people grow more aware of the ingredients in their snacks, many are searching for healthier options. Tapping into this desire is snack giant Frito Lay, which has launched a ‘simply organic’ line, aimed at getting classic chips like Doritos into health food stores like Whole Foods.

If you think ‘1893’ sounds like a new craft lager, it means PepsiCo has hit its mark. It’s actually a new range of sodas that’s launching in the US, and by going for the premium, small-batch feel, the company hopes to cater to a young, adventurous consumer in search of a high-end experience.