Pollution masks may be commonplace in China, but now Westerners are increasingly looking to protect themselves against bad air quality, too. With 73% of Londoners worrying about air pollution, REN Flash Defence Mist is anti-pollution skincare that can ease their concerns when it comes to their skin.

In the past 20 years, cosmetic procedures carried out on American over-65s have increased by 1,263% – and is especially prevalent among women. While it mirrors a spike among many age groups, this generation is more willing to go under the knife in order to look as young as they feel.

The negative associations around self-tanning and the margin for embarrassing error have put many Britons off the beauty practice. But Tan-Luxe is aiming to shake things up with minimalist packaging and a foolproof formula. What can its pared-back, gender-neutral approach teach the wider market?

Soap bars have gained a reputation as dirty havens for bacteria, with liquid variants gaining popularity due to this fear of germs. But a current lens of wellness is shifting perceptions. Could the humble bar of soap make a timely comeback in an age of ‘good dirt’, clean living and veganism?

With half of Gen Zers wanting to see ‘someone like themselves’ in branded messaging, and 77% preferring ads that show real people in real situations, this diverse cohort is driving major change in the beauty world. How is body care brand Being appealing to this desire for inclusivity?

It’s not just Gen Yers who are prepping and priming. Beauty regimes are part of Gen Xers identity, and they have the money to splash out on it. Canvas8 spoke to British men and women aged 35-49 to find out how they keep themselves looking their best.

Boasting millions of followers and a cosmetics line that frequently sells out within minutes of a restock, Jeffree Star is one of the make-up mavens transforming the beauty industry by diminishing the dominance of global brands and encouraging men to try on a little lipstick.

A wide range of make-up products are used in the pursuit of ‘photo-ready’ perfection – but a growing number of women are now going the extra mile by splashing out on invasive and non-invasive cosmetic procedures. How is Transform using bloggers to normalise lip fillers and boob jobs?