Football may be America's favourite sport, but NFL viewership declined by 8% in 2016/17. And while violent sports may appeal to some, long-term health concerns have created an image problem. The American 7s Football League tackles these issues head-on, bringing the game to a wider audience.

Over 90% of Boomers say they’ve ‘had a change of attitude to life’ since turning 50, and they’re more adventurous than ever as they approach one of the last major milestones – retirement. Canvas8 spoke to British men and women aged 50-69 to find out what they do with their free time.

A growing number of Britons opting for holidays on home soil, with 80% saying that staycations are less stressful than trips abroad. But how do they go about finding accommodation? Canvas8 spoke to 20 men and women to understand what’s most important to them when booking a hotel in the UK.

Special effects animators estimate that we’re less than ten years away from creating computer-generated characters that are almost indistinguishable from their human counterparts. As CGI and AI edge closer to replicating human likeness and behaviour, will being ‘real’ matter to future audiences?