Should high-end brands be accessible? Will stores become exhibition spaces? What makes a cool collaboration? As part of the 2018 Expert Outlook, we speak to three experts about why luxury consumers want to get their hands dirty and how they expect brands to express their values.
Jo Allison is the head of content at Canvas8. She has a background in fashion journalism and 15 years of experience working in B2B publishing. A member of the senior leadership team, Jo joined Canvas8 over eight years ago to develop the membership offer. Before heading up the Library, she was an editor at a retail trends consultancy, where she specialised in luxury shopper behaviours. A mum of two and based in Sheffield, away from work, Jo can be found walking in the peaks or hunting down new clothing brands.
