As more and more people worldwide use virtual assistants such as Siri and Alexa, both within homes and on the go, it’s becoming increasingly important for brands to consider how these AIs respond with their ‘voices’. What should they sound like, and what kind of tone should they take with users?

Although 2016 was touted to be the year of VR, with the likes of Sony and HTC launching powerful devices, the tech proved too expensive for mainstream audiences. Seeking to make virtual worlds more accessible is the Oculus Go, an affordable headset that doesn’t need a high-end computer to operate.

Online sales account for just 17% of spending on denim in the US – no surprise given that finding the perfect fitting jeans can require multiple store visits. Levi’s aims to change that with its Virtual Stylist, a chatbot that learns a user’s ideal style and fit before making recommendations.

Augmented reality entered mainstream consciousness through mobile gaming and marketing gimmicks, but we're now seeing more practical uses such as videoconferencing app Vuforia Chalk. Is there an appetite for serious AR tools or do people think the tech is just good for fun?