Since the financial crisis put banks in the hot seat, they’ve been fighting to win back people’s trust and affection. Canvas8 spoke to 20 men and women to understand what could persuade them to willingly engage in the life admin of switching banks.
Mira Kopolovic is a senior social scientist at Canvas8. She has a master’s degree that focused on visual culture and artist-brand collaborations, and spends her spare time poring over dystopian literature.