Does saving the planet have to start at home? Has polarisation made it normal to be strongly opinionated? And does a brand seem less genuine if it brags about its good behaviour? In this part of the 2018 Expert Outlook series, we speak to three experts about what’s changing in people’s – and brands’ – perceived role in society.

With LGBTQ kids experiencing more bullying, risky sexual behaviour and higher suicide rates than their non-LGBTQ counterparts, educating young people on LGBTQ issues is more important than ever. So, how is Queer Kids Stuff and other brands getting the message across?

With hurricanes and wildfires devastating parts of the US in 2017, extreme weather has brought climate change to the fore of many Americans’ minds. But are they more concerned about local environmental issues or global ones? Canvas8 spoke to 20 people to learn how they’re protecting the planet.

Gen Zers may use the web to share memes and post their meals, but their exposure to social media and 24/7 news means they’re also well aware of major global issues like climate change. In the first of a two-part report, we explore how sustainability has become a way of life for this cohort.

After Hollywood producer Harvey Weinstein’s history of alleged sexual misconduct was bared to the world, social feeds were flooded with a singular expression: #MeToo. The hashtag went viral, inspiring over half a million tweets in just 24 hours, but can people really find solace in an online trend?

Gen Z may be the most diverse generation yet, but minority groups in the UK and US continue to face discrimination – so developing effective ways to include disadvantaged groups is more pressing than ever. Canvas8 spoke to June Sarpong, author ofDiversify, to uncover the benefits of inclusivity.

With chants like ‘We can see you holding hands’ and ‘Does your boyfriend know you're here?’ still heard at stadiums across the UK, football isn't quite as inclusive as the leagues, clubs and sponsors might suggest. How are LGBTQ teams and fan groups helping to change this culture within the sport?

In August 2017, artist Miranda July opened a charity shop with a difference. While it sold the wares one might expect, it was based in prestigious department store Selfridges and run by four faith-based UK charities. How can this pop-up inspire other charities and brick-and-mortar retailers?