As more and more people worldwide use virtual assistants such as Siri and Alexa, both within homes and on the go, it’s becoming increasingly important for brands to consider how these AIs respond with their ‘voices’. What should they sound like, and what kind of tone should they take with users?

With just half an hour of mobile video eating up 5.25GB, the data demands of streaming music, movies and TV shows on-the-go can quickly add up. Three’s Go Binge plan gives customers unlimited streaming of content on Netflix and Deezer, without the worry of extra charges.

Gen Z may be the most diverse generation yet, but minority groups in the UK and US continue to face discrimination – so developing effective ways to include disadvantaged groups is more pressing than ever. Canvas8 spoke to June Sarpong, author ofDiversify, to uncover the benefits of inclusivity.

When life gives you lemons, make lemonade. And with the music industry in flux, that's exactly what Beyoncé has done. Visual albumLemonadedebuted on HBO, before being released exclusively on Tidal, seeing sign-ups surge accordingly. Is this what the future of the album launch looks like?

A campaign launched by VisitBritain in 2017 puts a familiar face at the heart of tourism in the UK – Paddington Bear. As holiday-makers increasingly seek out experiences, some are finding inspiration in their favourite films and shows. But why do we want to act out the movies on our vacations?

Memes are a staple of internet culture – but what happens when brands try to get in on the action? As part of its #TFW campaign, Gucci collaborated with artists to create branded memes, but was this co-opting of digital youth culture an inspired decision, or just cringeworthy?

Online influencers have shaped the way people interact with brands since the advent of social media, adding context to products outside of typical advertising channels. But the idea that more followers equate to more consumer sway is not always true. How exactly is influencer marketing evolving?

In the US, the fast food industry is under an unprecedented amount of pressure from fast casual chains and increasingly health-conscious consumption. How has Burger King’s Mac n’ Cheetos – a Frankenfood snack of fried cheese sticks dusted in Cheetos flavouring – gained success in this tough market?