The high price of urban real estate has a growing number of debt-laden and ambitious Gen Yers moving out to the country to chase their American dream. Small towns offer closer communities and more space for families to grow – but what do young residents expect from life outside of the city?
Andrea Graham Richeson is a New York-based writer, consultant and consumer anthropologist studying why people love what they love. She specialises in youth culture, gaming, fandoms, social media, and new media. She is the founder of the youth culture consultancy Youth Tribes.