Wellness brand Goop has come under fire for peddling ‘alternative medicine’ with pseudoscientific claims – yet the backlash had little effect on fans. Amid increasingly unaffordable healthcare and falling pharmaceutical trust, how are unconventional remedies giving people a sense of control?

Although 72% of US internet users search for health info online, just 12% can adequately evaluate what they find. Canvas8 spoke with Amy Armstrong-Heimsoth and Melissa Johnson, co-authors of research about a health literacy programme, to learn how people can improve their Googling.

The American healthcare system could certainly use some improvements to make it cheaper and more effective. But rather than trying to fix a flawed model, Forward is taking an entirely new approach, focusing on tech-led proactive and preventative care through a subscription service.

Americans are taking more prescription medications than ever before – but forgetfulness and ignorance lead many people to take them at the wrong times, in the wrong amounts, or not at all. CVS’ ScriptPath system aims to help patients by simplifying and organizing dosing schedules.