Previously referred to by politicians as ‘hard-working families’, ‘the squeezed middle’ and ‘alarm clock Britain', weak income growth and rising everyday costs mean there are now six million JAM – just about managing – working-age households on low to middle incomes in the UK.

With the pound’s value weaker now than it was at the peak of the financial crisis in 2009, money woes are hitting hearts just as hard as wallets, causing 72% of Brits to pinch pennies. Canvas8 sat down with 20 men and women from across the UK to find out what they cut back on when money’s tight.

From being saddled with student debt, to sky-high housing prices, the dream of owning a home has never seemed more distant to most Gen Yers. Claiming to be “the missing step,” Unmortgage is helping people put down roots with a scheme that partially finances their homes.

Although 64% of Americans say that money is a source of stress, the perception of banks as greedy and uncaring makes it difficult for them to connect with customers who could use their support. So, how can the sector as a whole help those who are prone to spending more than they can save?