Millions of people share photos of themselves on social media every day, but the kind of pictures they post on Instagram rarely match those on Snapchat. Canvas8 spoke to marketing professors Alexa Fox and Pom Nakhata to understand how people use selfies and what it means for brands.
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Dr. Alexa K. Fox is an assistant professor of marketing at the University of Akron. Her research interests include digital marketing, user-generated content, online privacy, sharenting, and the physiological measurement of cognition and emotion. Dr. Fox's work has appeared in various journals, including Computers in Human Behavior, Journal of Business Research, and European Journal of Marketing, to name a few.
Chinintorn (Pom) Nakhata is an assistant professor of marketing at Penn State Harrisburg and co-author of ’Selfie-marketing: exploring narcissism and self-concept in visual user-generated content on social media’. Her research interests include social media marketing, user-generated content, behavioural pricing and retailing. This paper was co-authored with Alexa Fox, Todd Bacile and Aleshia Marshall.
