As banner ads and billboards struggle to draw attention, brands are increasingly adopting novel forms of advertising to engage people. Gamification offers one solution by rewarding ‘players’ for their active participation. How can brands use these adverts to build stronger bonds with audiences?
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José Pérez is an all-purpose digital professional with a mix of technical, marketing, product and business knowledge. Throughout his professional career, he has launched several projects (Gamification World Congress, BrainSINS, Wipley, AINetSolutions, En.Digital) and has participated in other projects either as an investor or as an advisor (Fotografía eCommerce, Product Hackers, SinDelantal, Ad-Pure, Tockit).
Vasilis Gkogkidis works as a gamification trainer for GAMIFICATION+ LTD, an innovative gamification consultancy based in Brighton. He also the organiser for Gamification Europe, a new international gamification conference held in Europe.
Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.
