As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

AccorHotels is taking a major step in its quest for environmental friendliness. The French hotel conglomerate has announced a plan to grow vegetables at thousands of its locations as a means to minimise food waste by as much as 30%. But is its concern based on morality or profit?

More and more French people are buying local food from small producers as they strive to become conscientious consumers. Amid this shift, eco-friendly supermarket Biocoop is on the rise. But are sustainable credentials enough to steer shoppers away from the convenience of major chains?

Lunchtime is a sacred occasion in France, with 43% of people taking at least 45 minutes to fully appreciate their midday meal. But as workplace culture evolves and food offerings diversify due to delivery apps and new restaurant concepts, how are the nation’s eating habits changing?

French cuisine has long been associated with strictly kept mealtimes and beautifully set tables. But traditions are evolving, and although half the population eat together, it’s not so much for the food as it is for the company. So what brings French people to the table in 2016?