‘Sex sells’ was once the mantra of the fashion industry, but this sentiment is looking increasingly dated. Why? Because a consumer backlash is in full swing, with people having little time for old stereotypes. How have brands that once prided themselves on exclusivity become more inclusive?
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Shanu Walpita is a trend director, creative strategist, and lecturer with ten-plus years of experience connecting the dots between culture, product, and youth consumer behaviour. She's worked with some of the biggest brands, agencies, and retailers in the world, focusing on innovation, storytelling and community-building.
Sabina Weber is director of brand marketing at American Apparel and has been responsible for brand relaunch across all channels, as directly responsible for strategies that reconnect the brand with customers and outlier communities across art, fashion, music, etc.
Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.
