What do Australian Seniors want from brands?
REPORT
5 Jul 2018
What do Australian Seniors want from brands?

Often subjected to ageism, Australia’s Seniors remain optimistic and have plenty of savings to spend on brands that treat them nicely. So what exactly does the nation’s swelling cohort of ageing yet adventurous and vivacious consumers want to experience before their sun finally sets?

Rafal Chomik

Rafal Chomik is an economist with experience in public, private, NGO and academic spheres in Australia, France and the UK. He specialises in demography, tax-benefit modelling, comparative social policy and policy development across the fields of poverty, labour market and pensions. Now working in population ageing research.

Jill Weeks

Jill Weeks is the author of ‘21 Ways To Retire’ and co-author of several editions of ‘Where To Retire In Australia’ and ‘Retire Bizzi: How to start a business without risking your retirement income’. She contributes to publications including North Coast Seniors Revolution and RetireNotes, has an ABC radio segment and speaks at seminars around Australia.

David Wilson

David Wilson is an APAC-based travel and tech specialist whose experience in journalism spans two decades. His stories have run everywhere from the South China Morning Post to Slate and The New York Times. In his spare time, he does strength training and hangs out with cats.