Prescription glasses have shaken off their ‘geeky’ image and are increasingly being viewed as another accessory with which to create an aesthetic. This shift in perception is causing the eyewear market to diversify, with independent, direct-to-consumer brands challenging the industry’s titans.
Laurie Clarke is a researcher and writer based in Scotland. She has previously worked in marketing for an addiction clinic and has researched everything from memes in advertising to the legal US cannabis industry as a behavioural analyst for Canvas8. Having studied psychology, she is obsessed with what makes people tick, especially when it comes to how they make decisions.