Put it away! The science of brain drain
REPORT
23 Aug 2018
Put it away! The science of brain drain

Smartphones give us access to a wealth of information with just a few taps – but at what cost to our attention spans? Canvas8 spoke to Dr. Adrian F. Ward, a professor at the University of Texas at Austin, to learn how the presence of a mobile device can reduce a person’s cognitive capacity.

Adrian Ward

Adrian Ward is a marketing professor at the University of Texas at Austin. In his research, he uses methods from cognitive and social psychology as well as behavioural economics, machine learning, and empirical modelling. His work is focused on technology, consumer decision-making, and morality with a particular focus on human behaviour.