An emerging group of consumers, known as early adopters, are helping brands gain traction in the mainstream market. Canvas8 spoke to Dr. Ozgur Dedehayir, research fellow at the QUT Business School of Management in Australia, to ask how businesses can effectively engage with this demographic.
Dr Ozgur Dedehayir is a research fellow at the QUT Business School of Management at Queensland University of Technology in Australia. His research interests include investigating innovation ecosystems through a theoretical lens.